Logo
With Tagline
Use this logo most of the time.
Without Tagline
Use this logo when the tagline text would be too small to be legible, or the tagline is already displayed on the page.
Colors
Red
PMS 200
CMYK 03/100/70/12
RGB 187/15/51
HEX #BB0F33
This color is best used for headlines and eye-catching
graphical elements.
Dark Gray
PMS Cool Gray 11
CMYK 44/34/22/77
RGB 83/86/90
HEX #53565A
This color is used for most body copy text in both print
and web applications.
Light Gray
Pantone Cool Gray 9
CMYK 30/22/17/57
RGB 117/120/123
HEX #75787B
Best used for supporting graphical elements, such as
horizontal rules, borders, etc.
Typography (Web)
ROBOTO SLAB
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!$&*) 0123456789
Roboto Slab is used for headline text on the web only. It must always be used in uppercase and at least 700 font weight.
Trebuchet MS
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!$&*) 0123456789
Trebuchet is used for body copy in both print and web.
Typography (Print)
Carton is used for headline text in print only.
Trebuchet MS
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!$&*) 0123456789
Trebuchet is used for body copy in both print and web.